[ DASANI ]
Life happens between sips
It all started with this line. Our challenge was to expand it into a full campaign that launched Dasani’s new bottle design and reformulated taste. We aimed to capture life’s emotional rhythm through a lens that celebrates the joy and intimacy of every day moments.
Product Photography
A new bottle design needed new photos to help it stand out. After extensive sketching and test shots at home, I directed the product photoshoot in NYC, bringing together a vision of refreshment while showing off their iconic green cap and the new Dasani teal.
The Video
As the lead Art Director on the hero video, I helped define the story’s look and feel.
Lifestyle Photography
Alongside the video, I oversaw a lifestyle photoshoot to showcase Dasani naturally integrated into this family’s life.
Graphic Treatment
I was tasked with developing the graphic treatment for the campaign, exploring how the bottle’s new visual identity and the concept “Life Happens Between Sips” could work in OOH without photography.
