[ MICROSOFT WINDOWS ]
Love in Immigrant families
is deeply felt but often
goes unspoken
Microsoft challenged us to do the impossible, to make AI seem… not evil. Instead of leaning into the specs and tech that make people feel the AI apocalypse is nigh, we wanted to focus on the emotions that define our humanity. Directly inspired by the love and awe I have for my mother, father, and grandmother, I asked a simple question: how can we use AI to bring immigrant families like mine closer together?
Cutdowns
Social Posts
To match the tone of the long form video, I designed clean, minimal social posts that encouraged followers to connect with their families with meaningful AI generated questions.
This campaign was scheduled to launch the week of January 20, 2025. While all assets were completed and ready for release, the project was ultimately pulled last minute due to client concerns about the broader political climate.