[ HEARING HEALTH FOUNDATION ]

Your Headphones are More
Dangerous Than You Think

When you think of hearing loss, you think of retirees and their hearing aids. In reality, 20% of those affected are under the age of 40 and over 60% of hearing loss is preventable. The Hearing Health Foundation needed a brand update and campaign that spoke directly to younger audiences to save their ears before it was too late.

The Style Guide

I developed a new style guide that reimagined HHF’s brand identity, including a refreshed logo, updated color palette, and cohesive visual language. These guidelines continue to shape the brand across all channels today.

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The Campaign

We created a video in the style of a premium device launch like Apple or Beats with an unexpected twist at the end.

The campaign was extended with print ads that feature bold, striking imagery that matched the video.

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More Work

Say it with Windows • Microsoft Bliss Sweaters • Hearing Health Foundation

Life Happens Between Sips • Smithfield Foods • National Peanut Board